Memberships, Inc. (AMI), a privately held company, was created in late
1979 as an outgrowth of a customer satisfaction program when one of our
clients asked us to create a value-added program for their customers.
Almost 25 years later, AMI is proud to serve more than 30 million members
in 15 countries.
was established to provide corporate clients with value-added benefits
for their customers/members with the concept of providing discounts on
the things people need, the things they use and the things they desire.
Over the years, AMI has evolved
to include diverse consumer benefits with discounts offered in such
services as: Travel, Shopping, Health, Auto, Entertainment, Computers,
Telecommunications, Legal, Finance, Insurance, Credit, Business
Services, Homeowner Benefits, and more. AMI specializes in programs for
both the Business-to-Consumer market as well as the Business-to-Business
than a “benefit broker,” AMI is a Benefit Management Company. The
difference is defined by the following: First, and foremost, AMI owns
many of the Networks it offers. For example: AMI owns The American
Pharmacy Network, The American Vision Network, EyePlan USA, The
Veterinary Network, The Travel Network, The Auto Network and more. (We
are in the process of developing seven new networks at this time.) In
the cases where AMI does not own their Network, such as Dental, AMI
licenses the Network and performs all fulfillment and customer service.
AMI owns its toll-free numbers (thereby facilitating an easy transition
in the event that a vendor must be changed). AMI is fully responsible
for training and testing all vendors, as well as designing and
monitoring usage and providing usage reports for its clients. AMI is
fully responsible for all customer service with regard to problems
and/or questions concerning benefits and/or vendor fulfillment. AMI
hires management personnel to monitor and administer programs at various
vendor locations. AMI performs many services “in-house” for many of
the vendors with which we contract. Additionally, AMI licenses many of its
information resource benefits. AMI
is proud of its reputation for contracting with the finest vendors in
provides a “Turn-Key” program, customized to the specific needs of
the individual client. All programs are “Private Labeled” for each
client and all benefits and services are branded for the individual
client as well.
the Direct Mail arena, AMI has helped publishers increase response from
less than 1% to more than 3% with the addition of value-added programs.
For non-profits and fundraisers, AMI has increased donations by more
Membership Club sales, AMI has increased sales by as
much as 22% and decreased cancellation by as much as 18%
AMI also works closely with Direct Response Marketers in
Television, Radio and Print. Further, AMI has expanded into the
area of Employee Benefit Programs offering the most comprehensive
Employee Benefit Programs available anywhere, “THE BENEFIT EXPRESS
In 1990 AMI began offering
specialized benefit programs throughout Europe. These programs include
value-added programs for industry, government, not-for-profit groups and the
provides clients with not only the finest benefits, but also the
marketing expertise to make their programs work. AMI has helped clients
with telemarketing scripts that have resulted in increasing outbound
sales per hour from 1.1 to almost 2, designed marketing techniques to
increase inbound “saves” from 12% to more than 24% and increased
direct marketing response by more than 2,000%. AMI has been a pioneer in the area of
“Golden Handcuffs” whereby the customer/member/donor is indelibly
tied to the product/service/company. AMI is both an exhibitor and
speaker at many industry trade shows and conferences.
is proud to be a leader not only in the area of value-added benefits,
but also in the world of Affinity Marketing. AMI prides itself in the
fact that some of its marketing programs have broken records and won
awards. AMI will continue to strive to offer our clients the finest,
cutting-edge programs available.